Archive for August, 2010

Get to Know Your Cash Practice® CEO and founder

August 27, 2010

It’s time for everyone to get to know the man behind the amazing Cash Practice® Systems.

Miles Bodzin, DC

During his senior year of college (1989) Dr. Miles decided engineering was just not his true calling. It lacked purpose for him. After some serious soul searching and goal setting, the chiropractic profession chose him. He just knew it was the right thing for him.

While going through his chiropractic education, Miles returned to the computer by becoming his class note taker. Although not programming, he used the Mac Classic to write over thirty-five sets of class notes. He became known as “Miles Notes” by the time he graduated. Some of the teachers even used his notes for teaching the following years. Rumor has it that some of the books are still being used today, over 15 years later.

Dr. Bodzin graduated with honors in 1993 and after a brief internship, purchased a practice the day he got his chiropractic license. Like a lot of new doctors, it was just him and his wife working in the office. Today, in the same office, he runs a very successful cash-based practice with two support staff and six massage therapists. In addition to practice, he was very active in the local Chiropractic Association where he last served as a Vice President. He also served two-years as the editor of the San Diego Chiropractor journal, winning Best Society Journal both years. That eventually led to the 1995 Outstanding New Doctor of the Year award from the California Chiropractic Association.

Through extensive trial-and-error testing, Dr. Bodzin developed a very successful model for running a profitable, low-stress, fun cash based corrective & wellness care chiropractic practice. He then developed software to automate many of the systems he created. Just for fun, Dr. Bodzin placed the prototype of the first software program he created, the Cash Plan Calculator™, on eBay. To his surprise, he was able to sell 200+ copies within a few months. The feedback he was getting was remarkable. Doctors we’re signing up more patients and making more money almost immediately.

Dr. Bodzin pulled the prototype off the market and developed the online version of the Cash Plan Calculator System™ working night and day for three weeks. He launched CashPractice.com in May 2003 and as they say, the rest is history.

CashPractice.com began growing so much that it was eventually time to move out of the chiropractic office and into a new home. 2008 marked the christening of the new office space. Dr. Bodzin and Cash Practice® Inc. have been awarded numerous achievement awards that are a mark of their success.

Dr. Bodzin answered a few fun questions that I thought were very informative and pretty entertaining!

Official Cash Practice Duties: As CEO of Cash Practice Inc I have many important duties, most important being providing the company’s vision and direction.  I remember when we we’re a new company and were still running it out of one room in my chiropractic office.  It seems so long ago now.  But we would talk about our future plans and how we would one day be “corporate”.  You know, an office with cubicles and stuff like that 🙂  Picture the show “The Office”.

Unofficial Cash Practice Duties/or titles:Although I’m CEO of the company I’m still doing the hands on stuff, like putting together the office furniture and cubicles 🙂

Favorite Moment with Cash Practice: My favorite moments are many.  I love the creative process in the software programming.  Whenever I need to escape, I just put on my ipod and start creating.  I love the thrill of working with a great team and building a great company.  I love hearing from our members how their lives and practices are so much better as a result of working with us.  I love knowing that thousands and thousands of people are getting chiropractic care they would not have otherwise received had their doctor not been a Cash Practice member.  I love the fact that we are making a difference in the lives of so many people.

Funniest Moment with Cash Practice: I would have to say when we were at The Masters Circle Super Conference a few years ago.  It was Halloween, so we all dressed up.  I was a “pimp” and the girls were – well you know.  It was really funny.  I was all blinged out.  Another funny thing was when we were in Ft. Lauderdale, we went for some Pizza.  Holly thought she was shaking cheese onto her pizza.  Turned out to be garlic salt.

Questions that you’re the best at answering when it comes to Cash Practice:I think I can answer most any question in regards to Cash Practice.  I’m the developer for goodness sakes 🙂  Well, let me rephrase that.  I am sure Laura (our Director of Merchant Accounts) knows a few things about the merchant accounts better than me.  But I will say my favorite topics to discuss are the Business Principles that Cash Practice is based on.  The software is great, however it’s in its ability to make implementing our business model so easy that makes it magical for our members.

What do you see in the future for Cash Practice: My crystal ball says Cash Practice Inc has many great things to come.  Stay tuned 🙂

Favorite thing about working at Cash Practice: My favorite thing about working at Cash Practice is that is has given me the freedom to help so many more people than I could ever do myself in my own practice.  It has also given me the freedom to not be tied to a location or a schedule.  Having a business that serves mankind (like practice) and allows me to control my life – it’s truly the American Dream come true.

Cash Practice “Blooper” or “Boo Boo”: I almost had a heart attack a few years ago.  I was doing some development work on the site and was working with the database.  I was running some code and for a brief moment I thought it had deleted the entire database.  I literally went into shock – sweating, palpitations, racing heart, nausea – the whole enchilada.  After a brief moment that seemed like an eternity I realized that I was mistaken and that everything was fine.  But I have to say – even though we have backups, it scared me to death.  You can all rest easy knowing that your data is safe and backed up 🙂

Something you have done that you are most proud of since starting Cash Practice: I have so say I am very proud of the reputation we have gotten.  I travel all over and everywhere I go I hear great things about our company and especially our team members.  I am so proud of each and every one on our team.  There is no way I could run this company at the level we’re at without them.  They say behind every successful man is a woman rolling her eyes.  Well in my case, there’s many, many, many eyes rolling 🙂

 

The girls with "eyes rolling"

 

Review us!

August 20, 2010

Let us know what you think about Cash Practice.com! We would love to see what you have to say and this will also assist others in making a decision if they are interested in using our system!

Click here to give us your feedback as your opinion is very valuable to us!

New Patients from Massage

August 13, 2010

There are many creative ways to bring new patients to your office. One that is very effective is having massage therapy available in your practice. It is very profitable even if the massage clients do not turn into chiropractic patients. At Dr. Bodzin’s chiropractic office, we advertise for massage in the Money Mailer and in our local newspaper. This brings in clients who may not necessarily be looking for chiropractic. Once they come in and enjoy the atmosphere of the office and see all of the educational information we have hanging around the office, they start considering chiropractic. Our massage therapists are also trained to offer a free chiropractic consultation if a client were to ask them about specific conditions or for advice. Additionally, we offer them referral discount cards and a free examination, x-rays and report of findings during the month of their birthday. Through these methods, we have been able to turn many massage clients into life-long chiropractic wellness clients.  If they are not interested in chiropractic, then you are still able to help someone and make a profit through the healing art of massage therapy.

To help make this easier, Dr. Bodzin has made available a massage package that includes everything you need in order to begin massage therapy in your office. Included are marketing ads, staff and client forms, and policies that we use every day in our office. These all come with the implementation manual. Every form is completely 100% customizable to your office.

Click the image above or call 877-343-8950 to see how to get the manual for your office!